Charting the Virtual Horizon: Trends of the Metaverse in Business and Management

Abstract

The metaverse represents a rapidly evolving frontier in digital transformation, offering unprecedented opportunities for innovation in business and management. This paper explores current trends in the metaverse, analyzing its impact on various business sectors and management practices. Through a comprehensive review of existing literature and emerging case studies, this research identifies key trends, technological advancements, and strategic implications of the metaverse. The findings highlight the potential of the metaverse to revolutionize customer engagement, collaboration, and value creation, while also addressing challenges related to governance, security, and digital ethics.